TIVo’s case study produced with Ampere Analysis, Build or Buy? Personalized Content Discovery Strategies for MVPDs and OTT Services, explores the create vs. purchase debate. Topics covered include:
- In-depth evaluation of the “build” and “buy” approaches to delivering a Personalized Content Discovery (PCD) solution
- The cost, complexity and results of both strategies
- The impact of the deployment on subscriber acquisition and retention, and revenue
- Insights into managing implementation and maintenance costs
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