By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…
Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…
Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, the cross-platform advertising company, to become its brand lift measurement partner across Europe. The…
Today, TiVo Ads launched an enhanced U.S. TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level…
Sports fans have never had more ways to watch. Fans can choose from live broadcasts, streaming exclusives, regional sports networks, FAST channels, condensed games, replays, highlights and behind-the-scenes…
TiVo Ads, a leader in advanced TV data and advertising solutions, today announced a new partnership with OpenGlass, the first SSP built for advanced CTV advertising, to make premium…
Cannes Lions is many things. Creative awards. Deal-making. The industry’s annual attempt to take stock. This year, people came with real questions — about data, who controls the…
Streaming is booming, but greater choice also brings greater complexity. Viewers juggle multiple apps, remotes, and subscriptions just to access the content they love. Because the real magic…