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  • TiVo’s Video Trends Report Finds TV Viewers Are Spending Less, Watching Smarter
  • How TiVo’s Independent Approach is Transforming the Advertising Ecosystem Across Screens
  • 4 Powerful Trends Shaping the Future of TV Advertising 
  • Top 3 Trends Shaping the Future for Pay TV Operators and ISPs
  • PLUTO TV HAS YOUR MISSION — IF YOU CHOOSE TO ACCEPT IT
  • Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload
  • Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System
  • Navigating the New Frontier of TV Operating Systems: Insights from the Connected TV World Summit
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Data and Advertising

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Data and Advertising
In Data and Advertising

The Next Frontier: How CTV Advertising Will Change the Game for All Advertisers

August 16, 2023

By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…

Pay-TV resubscribers increased by 17%
July 19, 2023
Nearly 20% of viewers evaluate spending monthly: TiVo Q4 2022 Video Trends Report
June 21, 2023

Content Discovery

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Content Discovery
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VOICE SEARCH FOR POLSAT BOX

April 19, 2024

Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…

TiVo’s Jon Heim and Matt McSweeney on Maintaining OTT Subscriber Engagement
January 10, 2023
Case Study: TiVo Helped Reduce Churn for Bandai Namco Filmworks
January 5, 2023
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TiVo for Business

TiVo for Business
In TiVo for Business

Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

May 9, 2025

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing…

TiVo for Business
In TiVo for Business

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

April 28, 2025

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo   I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…

TiVo for Business
In TiVo for Business

Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System

April 25, 2025

The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…

TiVo for Business
In TiVo for Business

Navigating the New Frontier of TV Operating Systems: Insights from the Connected TV World Summit

April 22, 2025

TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit…

TiVo for Business
In TiVo for Business

How to Leverage Smart TVs for More Effective TV Advertising

April 8, 2025

As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…

TiVo for Business
In TiVo for Business

Connected TV: Growing It, Using It, and Proving It

April 8, 2025

Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…

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