By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…
Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…
By Fariba Zamaniyan, Global VP, Data Monetization, TiVo The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks. In today’s…
HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms New York, New York, September 11, 2025…
We’ve seen how using a “good enough” solution for personalization, search and recommendations (S&R) is limiting and potentially damaging to the viewer’s user experience. And we’ve discussed how…
By Christine Otto, Director of Sales, Latin America, TiVo In an era defined by choice, it’s not content that’s scarce – it’s attention. For Pay TV providers in…
We previously covered the pitfalls of taking a simplistic, “good enough” approach to personalization, search and recommendations. However, choosing an advanced solution is only a step toward achieving…
For platforms delivering video experiences, personalization needs to be a constantly evolving feature. If a platform is not continually tweaking and optimizing, they’re losing out to others who…