By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…
Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…
By Stéphan Côté, Head of Sales, Canada Television innovation is often associated with the industry’s largest providers, yet many of its most practical advancements are emerging from Canada’s…
TV viewing has never offered audiences more choice. But for the industry trying to understand those audiences, that choice creates an increasingly complex measurement challenge. At CIMM Summit…
With hundreds of movies and TV shows added to streaming services each week, viewers have more to watch than ever. Yet great content still goes unwatched. Across live…
As fibre rollouts mature across the UK, broadband providers are increasingly focused on customer retention rather than customer acquisition. At Connected Britain 2026, leaders from TiVo, Freely and…
Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, the cross-platform advertising company, to become its brand lift measurement partner across Europe. The…
Today, TiVo Ads launched an enhanced U.S. TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level…