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Data and Advertising

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Data and Advertising
In Data and Advertising

The Next Frontier: How CTV Advertising Will Change the Game for All Advertisers

August 16, 2023

By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…

Pay-TV resubscribers increased by 17%
July 19, 2023
Nearly 20% of viewers evaluate spending monthly: TiVo Q4 2022 Video Trends Report
June 21, 2023

Content Discovery

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Content Discovery
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VOICE SEARCH FOR POLSAT BOX

April 19, 2024

Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…

TiVo’s Jon Heim and Matt McSweeney on Maintaining OTT Subscriber Engagement
January 10, 2023
Case Study: TiVo Helped Reduce Churn for Bandai Namco Filmworks
January 5, 2023
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TiVo for Business

TiVo for Business
In TiVo for Business

TiVo’s Video Trends Report Finds TV Viewers Are Spending Less, Watching Smarter

May 20, 2025

The TiVo Q4 2024 Video Trends Report reveals shifts in viewer behavior, presenting both challenges and new opportunities for entertainment providers. Understanding and responding to these video trends…

TiVo for Business
In TiVo for Business

How TiVo’s Independent Approach is Transforming the Advertising Ecosystem Across Screens

May 20, 2025

In a rapidly evolving TV landscape, TiVo stands out as one of the few truly independent media platforms, offering unique solutions for both TVs and in-car entertainment systems.…

TiVo for Business
In TiVo for Business

4 Powerful Trends Shaping the Future of TV Advertising 

May 12, 2025

We’re entering a new chapter in connected TV and streaming where viewers are no longer just consumers — they’re curators of their own experiences. The TiVo Q4 2024…

TiVo for Business
In TiVo for Business

Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

May 9, 2025

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing…

TiVo for Business
In TiVo for Business

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

April 28, 2025

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo   I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…

TiVo for Business
In TiVo for Business

Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System

April 25, 2025

The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…

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