By Chris Ambrozic, VP, Product, TiVo Discovery Solutions For years, MVPDs and pay-TV providers have made recommendations based on a viewer’s personalization profile – the movies watched, recorded, rented or purchased – from set-top box data, because that’s where all TV-watching occurred. We call recommendations based on this type of data “viewership-based personalization,” but there’s now a problem with this approach: typical TV viewers no longer watch everything from one place. On average, consumers now use seven different sources of content (Netflix, Disney+, Apple TV+, etc.), and these apps aren’t sharing their valuable, proprietary viewership data with the MVPDs. As a result, viewership-based personalization is no longer a viable option for service providers. It’s time for a new model. Why a new personalization model? Three key trends are driving the need for a new personalization model: There’s no longer one central place where all viewing occurs Streaming content providers aren’t…
Vudu is now fully integrated into TiVo Stream 4K, following our launch of Peacock last week and extending our position as the leading universal discovery experience in streaming. Most people came to know Vudu as a premium service for rentals and purchases of movies & TV shows. More recently, however, Vudu has expanded its offering to include a large selection of free ad-supported content. The integration of the Vudu catalog is another example of how TiVo is giving you more control of your entertainment experience. You can easily customize which parts of the Vudu catalog are included in your recommendations by selecting Vudu Free Movies & TV or Vudu Rentals & Purchases in My Services. With the addition of Vudu, TiVo Stream now includes three major providers of rentals & purchases: Google Play Movies & TV, Prime Video Rentals & Purchases and Vudu Rentals & Purchases. Unlike competing platforms that…
Today, we’re excited to launch TiVo Match Scores, helping you identify the streaming services that are best for you. TiVo was founded on the simple idea that you should have more control over what, when, and where you watch your favorite movies and shows. In our early days, this translated to a singular focus on time shifting live TV through a magical DVR. At the time, the vast majority of a household’s video entertainment consumption came from a single monthly subscription offered by a pay TV company. Fast forward to today, and the average American household is consuming their entertainment from almost 7 different video services. This underlying consumer willingness to spread entertainment consumption across multiple services represents one of the most significant trends impacting the media industry today — with major implications for the entire ecosystem across streaming services, pay TV operators, broadband providers, content owners and producers. But for consumers, the trend represents both a burden and an opportunity. The burden is increased complexity in deciding which services to subscribe to, knowing and remembering which movies and shows are available on each service, and in navigating and managing the various services over time. The opportunity, however, is that consumers have more freedom than ever before to control how their entertainment budget is…