Think back to 1984… a time before cell phones, emails, and tweets. When you went to the movies, it was just you and the big screen! Four decades…
As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…
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By: Nicole Malitz Recently at Advertising Week New York, I hosted a fireside chat with advertising experts, including Peacock’s Jules Stachman, VP, Device Partner Marketing; Magnite’s Ryan Kenney,…
The INCA Summit 2024, held at the ICC Wales on 26 and 27 November, brought together the UK’s Altnets, industry trailblazers, and government officials to explore what lies…
In recent years, the media landscape has transformed dramatically. The surge of streaming services prompted many to cut the cord, leaving traditional pay TV behind for more flexible…
By: Cara Hathaway & Fariba Zamaniyan 2024 marked a year of significant change in the advertising space, with several notable shifts that have set the stage for 2025.…
TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules…
Smart TV ownership in the UK has steadily increased, driven by advanced technologies, streaming services, and changing consumer preferences. As of Q2 2024, 76.5% of respondents own a…