Think back to 1984… a time before cell phones, emails, and tweets. When you went to the movies, it was just you and the big screen! Four decades…
By Christine Otto, Director of Sales, Latin America, TiVo In an era defined by choice, it’s not content that’s scarce – it’s attention. For Pay TV providers in…
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By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…
The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…
TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit…
As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…
Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…
Max is bringing big premieres, gripping dramas, and edge-of-your-seat thrillers this month. Whether you’re in the mood for a mind-bending new movie or the return of a fan-favorite…