As August arrives, we bid farewell to summer’s warmth and welcome the back-to-school hustle. While cookouts give way to reading assignments, the joy of TiVo remains with you,…
For platforms delivering video experiences, personalization needs to be a constantly evolving feature. If a platform is not continually tweaking and optimizing, they’re losing out to others who…
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The countdown is on — Mission: Impossible – The Final Reckoning hits theaters May 23. But before you see Ethan Hunt defy gravity (again), Pluto TV has your…
By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…
The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…
TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit…
As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…
Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…