By: Walt Horstman As we know, CTV (Connected TV) provides substantial value for marketers with many options to activate campaign strategies – from Programmatic Guaranteed deals and Private…
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To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…
Break out the zoomies and scratch that itch for some aww-worthy flicks. How about settling in with the family, or having an indoor date night, with a hand-picked…
The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…
Simulmedia and TiVo Renew Data Licensing Partnership to Continue Powering Viewership Insights for TV+® TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming…
The OTT marketplace is reaching a saturation point. Viewers are maxing out on apps and only the smartest services will maximize revenue, retention & engagement with insights into…
It’s hot out there… do you really want to mow the lawn or put up those new shelves? In a word – Nope! Put down your drill and pick…