Consumption of in-car entertainment is rising. While smart TV ownership shows a general correlation with income and an inverse relationship with age, there is surprisingly minimal variation in…
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When it comes to both premium and free ad-supported video services, viewers face an unprecedented amount of choice. Before internet video, ads were core to the traditional TV…
OK, April with its tax deadline is absolutely terrifying, but nothing beats the thrills and chills of Halloween, especially THIS Halloween because HALLOWEEN ENDS the final chapter in…
TiVo’s Scott Maddux, VP, Global Content & Business Development, joined a virtual roundtable on free ad-supported streaming TV (FAST) for the StreamTV Virtual Series. Also featuring panelists Philippe…
Recently, Walt Horstman, SVP, Monetization at TiVo presented a keynote at the StreamTV Advertising Summit titled “Measurement in a Fragmented World”. During the presentation, Walt presented case studies…
The wait is almost over – THE RINGS OF POWER, the much-anticipated prequel series to THE LORD OF THE RINGS premieres September 2nd on Amazon Prime. The previous…
In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…