By: Laura Stinnett As the Hollywood strikes finally come to an end, the entire entertainment industry – from actors to studios to advertisers – are starting to adjust…
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TiVo’s Scott Maddux, VP, Global Content & Business Development, joined a virtual roundtable on free ad-supported streaming TV (FAST) for the StreamTV Virtual Series. Also featuring panelists Philippe…
Recently, Walt Horstman, SVP, Monetization at TiVo presented a keynote at the StreamTV Advertising Summit titled “Measurement in a Fragmented World”. During the presentation, Walt presented case studies…
The wait is almost over – THE RINGS OF POWER, the much-anticipated prequel series to THE LORD OF THE RINGS premieres September 2nd on Amazon Prime. The previous…
In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…
To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…
Break out the zoomies and scratch that itch for some aww-worthy flicks. How about settling in with the family, or having an indoor date night, with a hand-picked…