As Pay-TV risk diminishes, a promising era of Cord Revival is taking shape! In a notable turn of events, 28% of former cord cutters are now opting to…
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Recently, Walt Horstman, SVP, Monetization at TiVo presented a keynote at the StreamTV Advertising Summit titled “Measurement in a Fragmented World”. During the presentation, Walt presented case studies…
The wait is almost over – THE RINGS OF POWER, the much-anticipated prequel series to THE LORD OF THE RINGS premieres September 2nd on Amazon Prime. The previous…
In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…
To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…
Break out the zoomies and scratch that itch for some aww-worthy flicks. How about settling in with the family, or having an indoor date night, with a hand-picked…
The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…