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Today TiVo released a retooled version of its video trends report, which is now a biannual presentation of findings from consumer opinion surveys of 4,000+ viewers in the U.S. and Canada.

The Video Trends Report: January 2019 explores preferences in pay-TV, à la carte bundling, SVOD and free OTT video services, including:

  • How the average viewer interacts with various services
  • Changes in the pay-TV subscriber base
  • Viewer satisfaction with video content
  • Sentiments regarding personalized recommendations
  • Voice search usage
  • Consumer feedback on key genres and content types

Service Utilization

Survey findings reveal the number of video services used by the average viewer has increased by 26 percent since 2017. Further:

  • 30+ percent of respondents currently do not or never did use any major monthly OTT/SVOD service
  • ~18 percent of respondents plan to cut the cord
  • The average age of “cord-nevers” is 37.3; “cord-onlys” are significantly older (average age 52.8)
  • 35 percent of non-pay-TV viewers said they were “very satisfied” with free online video services

TiVo Video Trends Report chart: Number of Services

See page 2 for related report findings.

User Experience

When it comes to content personalization features, among respondents:

  • Awareness of and satisfaction with pay-TV content recommendations have increased significantly year over year
  • 36 percent describe their personalized recommendations as “always accurate”
  • Pay-TV voice search usage is up more than 27 percent YoY
  • Personalized category search usage rose almost 20 percent YoY

TiVo Video Trends Report chart: Personalized Recommendations

See page 15 for related report findings.

For these insights and more, download the report now.

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