Download Now: TiVo Q1 2020 Video Trends

 In Audience Research, Corporate News

TiVo’s Q1 2020 Video Trends Report is here. The company’s biannual exploration of consumer opinion surveys from 4,000+ viewers in the U.S. and Canada covers the early days of the COVID-19 pandemic lockdown.

Read on for key findings.

Lockdown

It may be premature to tell how many video trends were affected by COVID-19 lockdowns and quarantines; however, viewers undoubtedly watched more video services – from live TV to subscription streaming. Streaming app viewership has risen higher than ever.

Q1 2020 Video Trends Report: Video Services

See page 3 of the report for related findings.

Ad Acceptance

When it comes to free ad-supported streaming services (AVOD), there was a 10.8 percent YoY increase among survey respondents indicating they were “very satisfied” with their subscriptions.

Q1 2020 Video Trends Report: AVOD Services

See page 10 of the report for related findings.

Rising Awareness of Personalized Recommendations

We noted an 8.8 percent increase in “awareness of internet and streaming providers making personalized recommendations.”

Q1 2020 Video Trends: Recommendations

See page 21 of the report for related findings.

Unified Experiences Wanted

Finally, an overwhelming majority of survey respondents want the ability to view, browse and search available content from all available sources – from broadcast television to subscription streaming services – in a unified experience or interface.

Q1 2020 Video Trends Report: Unified Experiences

See page 19 of the report for related findings.

Read the Full Report

For these insights and more, download the report now.

© 2020 Xperi. All rights reserved. TiVo, the TiVo logo and the TiVo silhouette logo are registered trademarks of TiVo Brands.

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