As the landscape of available content sources stabilizes, consumers are refining their spending habits, prioritizing cost-effectiveness. A noteworthy trend has surfaced: from revising budgets and cutting back on video expenditures to carefully scrutinizing subscription services, consumer behavior reflects a purposeful adjustment to economic uncertainties and mounting frustrations with content discovery. This strategic response highlights the shifting preferences of modern audiences as they navigate an ever-changing media landscape. In the first of our four-part series exploring some of the highlights within the TiVo Q4 2023 Video Trends Report, we look at smart TV ownership including operating system loyalty, who’s buying smart TVs, and their reasons for purchasing or replacing a smart TV. To learn more about how the TiVo Q4 2023 Video Trends Report analyzes consumer behavior, the latest video trends and more – download the free report now.