TiVo, a part of Xperi, recently hosted an insightful European smart TV launch event, marking a significant milestone in entertainment and advertising. The event was a showcase of innovation, featuring insightful discussions, key announcements and a glimpse into the future of TiVo’s independent media platform. Here’s a comprehensive recap of the event’s highlights and major takeaways. Welcoming the Future with TiVo The event kicked off with a warm welcome from Matt Milne, Chief Revenue Officer at Xperi. He set the stage by outlining the day’s agenda, which included updates on TiVo’s ecosystem of OEMs, brands, and retailers, an informative panel on content and advertising in the streaming era, and the much-anticipated announcement of TiVo One. Milne’s enthusiasm was palpable as he highlighted TiVo’s vision for the future, stating, “TiVo is here, now!” TiVo’s Expanding Footprint Over the past year, TiVo has experienced remarkable success with its independent media platform. The…