By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo The Future of TV Advertising Global conference in London recently hosted an engaging panel discussion on the theme of “Expanding Digital TV Inventory and Reach.” As a panellist, I had the opportunity to share my insights on the evolving connected TV (CTV) advertising ecosystem alongside industry leaders from Essence Mediacom, LG Ads, AMC Networks and M6 Publicité who are at the forefront of shaping the future of digital TV. The conversation was lively, with food analogies used throughout to make complex topics more accessible. In this post, I’ll summarise three key trends shaping the future of digital TV advertising, drawing on the insights shared during the panel. 1. The Rise of FAST Channels A major trend in the CTV landscape is the continued rapid rise of Free Ad-Supported Streaming TV (FAST) channels. Over the past two years, these channels have…