By: Bill Routt In April, I shared my thoughts on how Pay TV providers can find success amid the streaming era. While much of what I discussed remains consistent over the past four months, one notable aspect of the entertainment ecosystem has continued to accelerate – the fragmentation of content. Since the streaming boom, we’ve seen this fragmentation start to pop up sporadically but over recent years – and particularly the last few months – the number of platforms people need to access content has increased. Gone are the days of the singular cable package; now, people are forced to cobble together providers and content. While it is happening across the entire entertainment ecosystem, it is of relevance to professional sports – especially as we head into the upcoming football season. Regardless of if you’re a diehard Kansas City Chiefs fan like me, or a casual viewer looking to enjoy…