Today’s TV viewers are more informed and connected than ever before, relying on broadband to navigate a world of apps, devices and endless content choices. As broadband consumer behavior trends continue to shift, industry players must understand and adapt to the expectations, preferences and habits of their audience. By aligning their services, bundles and messaging with the needs of the modern viewer, broadband service providers (BSPs) can capture attention and foster loyalty in a highly competitive entertainment market. The rise of on-demand viewing Gone are the days when viewers were content to wait for scheduled programming or tolerate limited availability. The modern viewer expects instant access to content, anytime and on any platform. According to the TiVo Q4 2024 Video Trends Report, an average of 9.9 services are used for TV and entertainment, indicating that content consumption has become incredibly fragmented. This shift has normalized an on-demand mindset, making convenience…