Recent insights reveal fascinating trends in ad tolerance, particularly an intriguing inverse relationship with age: older viewers tend to be less receptive to ads compared to their younger counterparts.  Conversely, higher-income individuals are increasingly embracing advertisements, indicating that affluence may enhance engagement with promotional content. Additionally, ad tolerance varies significantly across different service types, reflecting diverse consumer preferences and viewing habits. In the first installment of our three-part series on the TiVo Q2 2024 Video Trends Report, we look at the relationship between ad tolerance, age and income across various service types. To discover more about how the TiVo Q2 2024 Video Trends Report analyzes consumer behavior and the latest video trends – download the free report now.