By Tim Angel, VP of Global Customer Success, TiVo The Pay TV market is shifting quickly, as rising content costs, changing viewing habits, and a new wave of sports fragmentation push providers to rethink their identities. In conversations with industry leaders and partners, it’s evident that Pay TV can no longer be defined only as a connectivity service. It’s becoming a technology and entertainment platform designed to help consumers bring together the OTT (Over-the-Top) and live, linear content they want in a way that feels simple yet personal. Consumers are asking for flexibility, personalization, and a single place to manage it all. The future of Pay TV will depend on how effectively providers bundle content, streamline discovery, and adapt to new behaviors, such as the notable rise of cord revolvers. Why sports fragmentation is a catalyst for change Sports is one area where the strain feels most obvious. Fans are…