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TiVo for Business

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Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is equally crucial. Consumers are placing more and more focus on getting the same seamless and intuitive experience from smart TVs that they enjoy with other smart devices. While there’s still room for improvement, this presents a remarkable opportunity for smart TV manufacturers to steal a march on the competition by evolving to meet these growing demands. Consumers Crave an Enhanced Smart TV Experience Smart TV users want an enhanced entertainment experience. The recent TiVo consumer survey  shows that 45% of consumers find searching for content to be time-consuming, with the average consumer spending almost five full days per year searching for content, a phenomenon known as ‘doom streaming.’ However, this growing frustration presents a unique opportunity for smart TV manufacturers to stand…