The INCA Summit 2024, held at the ICC Wales on 26 and 27 November, brought together the UK’s Altnets, industry trailblazers, and government officials to explore what lies ahead for the UK broadband sector. Two standout sessions, the “Killer Apps” panel discussion and a keynote presentation by Gabriel Cosgrave from TiVo and Brent Smith from Evolution Digital, provided deep insights into the evolving landscape of app usage, content delivery, and the strategic advantages of bundling TV services with broadband. The “Killer Apps” panel discussion explored the challenges and opportunities within the current app ecosystem. Industry experts highlighted the need for innovation in content discovery and user experience. Gabriel Cosgrave from TiVo emphasised a shift from traditional app-centric models to a more content-centric user experience. He argued that the focus should be on making content easily accessible without the need to navigate through multiple apps. Gabriel cited TiVo’s UK Video Trends…