With hundreds of movies and TV shows added to streaming services each week, viewers have more to watch than ever. Yet great content still goes unwatched. Across live TV, sports, streaming apps and other sources, the abundance of choice can create decision fatigue, making it harder for viewers to find the content they are most likely to enjoy. TiVo’s Q4 2025 Video Trends Report puts that abundance into perspective: individual viewers watch more than five hours of video per day and North American households, on average, use 10+ video services. Instead of discovering something new, they scroll endlessly. They switch platforms. They restart the same show for the hundredth time. Sometimes, they give up entirely because “there’s nothing new to watch.” Then, they cancel. It shouldn’t be so difficult just to decide what to watch, but it is. People are frustrated. The challenge isn’t a lack of content. It’s a…