Smart TV ownership in the UK has steadily increased, driven by advanced technologies, streaming services, and changing consumer preferences. As of Q2 2024, 76.5% of respondents own a smart TV, up from 73.6% in Q2 2023. Recent purchases have declined, with only 22% of respondents buying a smart TV in the last six months, but 14.4% plan to buy one by the end of 2024. Consumers choose smart TVs for their great image quality, affordability, and built-in streaming apps. In Q2 2024, 75.7% of respondents used built-in apps, up from 54.4% year-over-year, driven by ease of use and convenience, despite some performance issues. One of the standout findings from the report is the consistent growth in viewership. Despite the myriad of entertainment options available, traditional TV viewing remains robust, with an average of 3.8 hours per day. This indicates that smart TVs continue to play a central role in daily…