As competition continues to intensify, the challenges for broadband service providers (BSPs) are becoming increasingly complex. Among the most critical hurdles are eroding customer loyalty and perceived value, high churn rates, limited customer touchpoints for value-added services, and maintaining visibility in a fragmented content world. Overcoming these four challenges requires strategic innovation and the adoption of comprehensive video solutions that can transform the customer experience and open new revenue streams. Here’s a closer look at each of these core challenges and how BSPs can respond. 1. Erosion of loyalty and value justification In a market where broadband access is nearly ubiquitous and service offerings are often indistinguishable in terms of speed, customers frequently gravitate towards the most cost-effective or convenient option. This scenario pressures providers into a detrimental pricing competition, which erodes profitability and customer loyalty. The evolving consumer expectation now extends beyond mere connectivity; they seek additional value, which…