As fibre rollouts mature across the UK, broadband providers are increasingly focused on customer retention rather than customer acquisition. At Connected Britain 2026, leaders from TiVo, Freely and Wildanet discussed why TV is emerging as a key differentiator and what that means for the future of the altnet market. For much of the past decade, success in the UK broadband market has been measured by one thing: building networks. Operators raced to expand coverage, connect communities and bring full-fibre broadband to homes across the United Kingdom. Today, the conversation is changing. As fibre networks mature and competition intensifies, many providers are facing a new challenge: how do you create meaningful differentiation once the network is built? More importantly, how do you keep customers engaged for the long term? These questions were at the centre of a panel discussion at Connected Britain 2026 in London, where Patrick Byrden, VP Business Development…