TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how the importance of quality data and identity management maximizes outcomes for Horizon’s clients through its data platform, Blu. Fariba ponders about unified identity, “It is a conversation in the industry. There’s a lot of emphasis about the need or demand for a unified identity in order to make platforms like Blu be operable and connect within the digital ecosystem and be effective. How do you feel about a unified identity as we go forward?” Watch the fireside chat to hear Laura’s response. WATCH THE FIRESIDE CHAT