By: Jeff Glahn, SVP and Head of Global Sales As the television industry evolves, “cord cutting” remains a resounding buzzword, drawing attention to the ever-growing number of consumers seeking to trim expenses on cable or pay TV subscriptions, and creating space for the influx of streaming services into their entertainment landscape. However, the phenomenon of cord cutting isn’t a recent development; it traces its origins back nearly two decades to when cable and pay TV channels such as MLB and Disney started creating websites for consumers to view content online. The interest in cutting the cord became popular as services like Netflix, Hulu and Pluto TV have become relevant and enticing to customers who want a variety of content available 24/7 – and initially provided a better option to cut costs when compared to a traditional cable package. This trend has continued as streaming services have risen in popularity with…