By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt to the growing world of streaming. All advertisers, including smaller direct-to-consumer advertisers, need to reach their target audiences; some of which have been historically difficult to find on linear TV. Linear TV has long been the place where advertisers find vast and rapid audience reach, driven by substantial viewership across the US. But as consumers evaluate their entertainment offerings, advertisers and their agencies have to transition away from solely relying on linear TV advertising. Tentpole events like the Super Bowl and the holiday season will continue to reign supreme, pulling in premium advertisers. Nevertheless, when considering ongoing marketing initiatives, advertisers must adapt their mindset and fully embrace the opportunities presented by CTV advertising for almost any brand. The CTV turning point CTV…