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TiVo for Business

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By: Nicole Malitz Recently at Advertising Week New York, I hosted a fireside chat with advertising experts, including Peacock’s Jules Stachman, VP, Device Partner Marketing; Magnite’s Ryan Kenney, SVP, Streaming Platform; and Horizon Media’s Alexander Stone, SVP, Advanced Video & Agency Partnerships, where we discussed the ever-evolving CTV ecosystem and the concept of gateway ads. As anyone in the advertising industry can attest, the CTV landscape is in a constant state of flux. Being deeply immersed in the space, I can say it’s more crowded than ever. Why? We’re now experiencing an oversaturation of supply in CTV advertising. During the Advertising Week panel, we all agreed that because of this oversaturation of supply, we are in a buyers’ market. Buyers have the ability to choose exactly what they want – targeting a certain rating or genre. That said, given this oversaturation and the sheer amount of AVOD and SVOD platforms…