By Craig Chinn, SVP, Advertising Sales, Americas  This year at Advertising Week New York, I had the privilege of moderating a conversation that brought together some of the brightest minds in media and advertising — Brad Quinn (KERV.ai), Rick Welch (Minerva.io, CleanTap.ai), and Jeanine Skaats (Spark Foundry)— to explore what truly defines great advertising today.  Our discussion made one thing clear: in a world where consumers have more control than ever, advertising that feels like great content wins every time.   Linear and CTV: The Ultimate Power Couple  Linear and CTV are the ultimate dynamic duo. Linear TV remains the unrivaled reach powerhouse — the home of cultural moments that define the zeitgeist — while CTV delivers precision, personalization, and contextual relevance.  When combined, the two form a convergent video strategy that amplifies both scale and performance. This is exactly where TiVo’s mission comes in: helping advertisers reach audiences across every…