By Nathan Brown, Director, Advertising Sales, CTV, TiVo    At this year’s Digiday CTV Advertising Strategies event, one takeaway was crystal clear: CTV isn’t just competing for impressions – it’s competing for attention. And if brands want to win, they’ll need to bring more than just reach to the table. They’ll need relevance, context, and experience – all working in sync.  That’s exactly where we at TiVo are focusing our energy.  Relevance today isn’t one-dimensional. It’s not just about who the viewer is. It’s about where they are, what screen they’re using, and what mode they’re in – whether scrolling through apps, browsing on mobile, or passively watching live TV. This is where the real power of contextual intelligence and device-aware targeting comes into play.  And let’s be honest: today’s consumers are unpredictable. They flip between streaming platforms, scroll TikTok during ad breaks, and often don’t even know what they want…