By Bill Routt, SVP, Head of Global Sales, TiVo The future of pay TV has been debated for years. Meanwhile, streaming has rapidly become the dominant model for video consumption. Disaggregated content, especially in sports, has shifted consumer expectations – and the traditional cable bundle no longer meets them. Pay TV isn’t dead though. But it must transform – fast. Success now depends on two things: modernizing the customer experience and unlocking new revenue streams. Operators who move decisively on both fronts can regain relevance and growth. Simplify the customer journey Today’s consumers are overwhelmed by options: broadband-only, streaming bundles, direct-to-consumer apps and hybrids. Most don’t know which setup best meets their needs, and too often, pay TV providers make it harder, not easier. This is an opportunity. Providers should act less like infrastructure and more like experience platforms. The goal: simplify discovery and choice through intuitive packaging, clear value…