We previously covered the pitfalls of taking a simplistic, “good enough” approach to personalization, search and recommendations. However, choosing an advanced solution is only a step toward achieving more effective results. Below we continue the conversation by highlighting both the importance of proper implementation as well as the continuous optimization efforts required for successful engagement and reduced churn rates. Effective implementation What good is it to have a great tool at your disposal if nobody knows how to use it? At TiVo we understand just how important it is to properly implement personalization, search and recommendations and the impact it can have on business. Take customer churn, for example. In just one instance of a PCD customer implementing a personalized “Before you go” use case, they achieved a 23% increase in customer retention, leading to substantial revenue preserved. So what does proper implementation actually look like? For starters, it’s helpful…