By Christine Otto, Director of Sales, Latin America, TiVo In an era defined by choice, it’s not content that’s scarce – it’s attention. For Pay TV providers in Latin America navigating a complex media ecosystem of streaming platforms, social video and mobile-first audiences, the path forward isn’t simply more programming. It’s smarter access to content. More than ever, success hinges on how and where viewers discover what to watch. And that makes an interactive user experience more powerful than it’s often given credit for. Many viewers remember scanning TV Guide or watching the guide channel, waiting as every other channel scrolled past before finally landing on what their favorite network was airing. As frustrating as this could be, the experience introduced viewers to new channels, shows, movies and even advertisements they wouldn’t have discovered otherwise. We could even see new content that was interesting to us that we didn’t know…