In recent years, the media landscape has transformed dramatically. The surge of streaming services prompted many to cut the cord, leaving traditional pay TV behind for more flexible and often cheaper alternatives. Yet, an unexpected trend is unfolding: a growing number of consumers are making their way back to traditional pay TV. Let’s dive into the reasons behind this surprising resurgence. Content Accessibility In TiVo’s Q2 2024 Video Trends Report, nearly 32% of subscribers cited content accessibility issues as their main reason for reconsidering canceling pay TV. The proliferation of streaming platforms has made it challenging for viewers to find their favorite shows and movies, as each platform offers exclusive content, leading to a fragmented experience. Traditional pay TV, however, provides a more centralized and comprehensive selection, making it easier for viewers to find what they want to watch. Cost Considerations Cutting the cord initially seemed like a cost-saving move,…