As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should rethink traditional advertising strategies and focus on where the audience truly is.  TiVo’s latest Smart TV Nation: Key Streaming Trends Report reveals compelling insights into how U.S. consumers engage with video content, shedding light on new trends in viewing habits, streaming preferences, and the opportunities these shifts present for advertisers. Here’s a closer look at the key findings that should be top of mind for brands looking to engage today’s diverse and dynamic TV audience.  Daily Viewing Habits: TV Still Reigns as a Key Platform  Despite the rise of digital platforms, TV remains central to daily entertainment. The report reveals that more than 75% of U.S. consumers watch video on TV every single day, with the majority spending 2-3+ hours in front…