An entertainment landscape in flux The way consumers watch video is changing faster than ever. Choice is exploding, viewer loyalty is becoming harder to earn, and the home screen is transforming into the most valuable real estate in entertainment. These changes present both challenges and opportunities. On one hand, fragmentation makes it harder for audiences to discover content and stay engaged. On the other hand, the rising adoption of smart TVs, bundled offerings and personalized recommendations creates new pathways to win attention, deliver value and strengthen customer relationships. TiVo’s Q2 2025 Video Trends Report is packed with fresh consumer data, highlighting the forces reshaping video entertainment and how you can adapt your strategy to stay competitive. The great rebundling gains momentum The streaming world is expanding and U.S. viewers now juggle nearly 11 different video sources on average, a significant increase year over year. Choice is abundant, but it’s also…