Category

TiVo for Business

Category

By: Laura Stinnett As the Hollywood strikes finally come to an end, the entire entertainment industry – from actors to studios to advertisers – are starting to adjust to the post-strike landscape. While we adapt to this “new normal,” one thing has become abundantly clear: the entertainment industry won’t be the same. Amid the strikes, everyone in the entertainment industry had to acclimate to meet the reality of the moment, including those within the advertising industry. Advertisers and agencies were faced with questions around planning campaigns and making media buys. Similar to the 2008 writers’ strike, broadcasters had to rely on unscripted TV, variety and reality shows, game shows, sports and news to fill the line up. Even though this content was a salve for broadcasters, it could not make up for the usual steady stream of shows viewers – and media buyers who plan around the usual cadence of…