Cannes Lions roared back to life this year, reaffirming its status as the world’s premier AdTech event. With attendance bouncing back to pre-pandemic levels, the festival brought together a global network of buyers, sellers and industry enthusiasts. A Global Gathering of Creativity Cannes Lions 2023 witnessed an impressive resurgence in attendance, proving that the allure of this iconic event remains undiminished. Industry professionals from around the world eagerly converged to experience the latest trends, exchange ideas and explore exciting opportunities. The festival served as a meeting ground for a diverse range of stakeholders, including marketers, advertisers, content creators, technology providers and more. Among the many highlights – the positive reception towards TiVo OS and notably, TiVo Xtend Data emerged as a key player, offering independent, non-walled-garden solutions that go beyond viewership data to unlock new programmatic possibilities. TiVo OS: The Next Evolution of Smart TV Amid the buzz and excitement,…