In 2020, TiVo and MVPindex (MVP) partnered to expand MVP’s industry-leading social and streaming measurement to include linear broadcast data. After a successful three years, MVP has renewed their partnership to extend through 2024. By leveraging TiVo’s linear broadcast data, MVP has been able to provide multiple different types of viewership reporting data at both the national and local level, including total viewership, minute-by-minute, and even overlap data. TiVo’s data has provided MVP with a leg up on their competition as many in the industry wait for legacy providers to slowly integrate. With TiVo, MVP has, and continues, to access a cross-section of multichannel video programming distributors (MVPDs) across the U.S and population tiers to deliver broadcast data. This enables MVP’s clients, brands, agencies, and rights holders, to efficiently analyze performance on a more holistic level – some partners that MVP has serviced include the Dallas Cowboys, Ally Financial and…