The Future of TV Advertising Global is the leading international TV advertising thought-leadership conference that brings together the TV advertising industry with a focus on driving innovation in television advertising. The conference took place at London’s Kings Place on 5th and 6th December 2023. This edition of the conference was about the hunt for effective reach, and Total TV’s contribution to this. It was all about hitting ‘them’ – target audiences – where it really works. The agenda was fully packed with informative sessions like: The Future of TV Advertising What is TV and How Does It Sell Itself Growth Through Creative Media Expanding Audience and Inventory Options Programmatic and AI-powered TV Next-Level Data and ID Collaboration Digital and Linear Colliding Addressable 2024: More Reach, Less Waste, More Intent. The event was extremely well attended by a senior audience of pioneers from media owners, pay-tv operators, advertising agencies, brands and…