By: Walt Horstman As we know, CTV (Connected TV) provides substantial value for marketers with many options to activate campaign strategies – from Programmatic Guaranteed deals and Private Marketplaces (PMP) to Managed Service activations with a traditional I/O. Advertisers and industry leaders are increasingly recognizing that the landscape of CTV is markedly distinct. At Advertising Week New York 2023, I hosted a panel to dig into this topic and hear firsthand from experts about what makes the CTV advertising space unique when it comes to activating campaigns. With a whole host of options, marketers, agencies and publishers must determine the best approach for their campaign strategies that align with their goals in this new world. To learn how experts in the industry make these decisions, I spoke with four advertising professionals with different perspectives on the evolving space. Simran Kaur, Associate Director of Programmatic at Essence Mediacom, and Allison Goreham,…