Consumption of in-car entertainment is rising. While smart TV ownership shows a general correlation with income and an inverse relationship with age, there is surprisingly minimal variation in smart TV ownership among respondents from rural, urban and suburban areas. Approximately 74-76% of respondents in each category reported owning a smart TV. In the fourth of our four-part series exploring some of the highlights within the TiVo Q2 2023 Video Trends Report, we look at smart TV ownership, including reasons for purchasing or replacing a smart TV and the importance of brand consistency. To learn more about how the TiVo Q2 2023 Video Trends Report analyzes consumer behavior, the latest video trends and more – download the free report now.