By: Bill Routt Up until the last decade, the television consumption model had been relatively stable for more than 40 years. The traditional cable provider model once reigned supreme as the sole way to watch television for decades. However, as streaming services started emerging as new players and now leaders over the last decade, they gave traditional cable providers competition for how people are able to watch content – no longer having to wait for a show to air mid-week or for reruns but giving consumers content 24/7. This once-settled landscape started undergoing a seismic transformation amidst the streaming wars, turning the traditional model on its head. With the onset of streaming, that viewership is now shared among a variety of sources. From SVOD and Pay TV to FAST/AVOD, the video streaming landscape has evolved significantly. According to the latest TiVo Video Trends Report, consumers hold an average of 11.1…
By TiVo