Amidst a larger industry shift, consumers are reassessing their video streaming habits, balancing usage with cost considerations. The ongoing challenge of content discovery has become a point of frustration, with users often navigating through multiple options before settling on what to watch. Former cord cutters are returning to traditional pay TV, unable to find all their desired entertainment elsewhere. In the second of our four-part series exploring some of the highlights within the TiVo Q4 2023 Video Trends Report, we examine the decline in pay TV churn risk and the reasons behind the shift to resubscribing to traditional pay TV service. For insights into consumer behavior and the latest video trends, click here to download the free TiVo Q4 2023 Video Trends Report now.