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Data and Advertising

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The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit, the advertising had to become more sophisticated. With our deep legacy of changing the way viewers find, watch and enjoy programming, TiVo is always innovating to meet the challenges of engaging and delighting viewers. And, when it comes to our entertainment, brand and data customers, we aim to deliver effective advertising solutions. About TiVo Xtend TiVo Xtend™ is our end-to-end advertising suite, built on the industry’s most representative first-party, device-level viewership data. It enables our partners to reach key audiences and demographics when they’re most receptive – to amplify messaging across regions, screens and devices. With the TiVo Xtend, we deliver: Multi-sourced data without device, audience or regional bias Customized audiences for better targeting A device-agnostic CTV footprint Dynamic, relevant clickable ads…