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Data and Advertising

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We’re excited to announce our partnership with BDEX, the first and largest consumer data exchange in the United States. By combining our first party TV viewership data with BDEX’s Omnisource IQ Machine Learning technology, we’ve expanded our TV audience segments to a national in a privacy compliant manner. Now advertisers can activate these audiences via the platform of their choice, including The Trade Desk, LiveRamp, Lotame, Neustar, Inc., Eyeota and more! As part of the partnership, we will utilize BDEX’s newly-unveiled Omnisource IQ — Machine Learning solution, which allows us to use its TV data to create a highly accurate, scalable model of its advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice, including LiveRamp, The Trade Desk, Neustar, Lotame, and Eyeota. Several additional platforms are underway and will be launched in early second quarter. “We’re excited to bring our data solutions to TiVo and its advertisers. TiVo’s reach extends to millions of…

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