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By Chris Ambrozic, VP/GM, TiVo Discovery Solutions Free services, subscription services, streaming devices, video on demand, new and legacy channels … as you know, there’s way more content available than any of us could possibly consume in just one lifetime. Considering this overabundance of options – and so much quality! – competing for subscriber attention in this ruthless environment, how can providers not only attract, but retain and delight their viewers? The key is personalization. Namely, implementing all the necessary elements of a superior Personalized Content Discovery (PCD) platform, including: Premium, relevant metadata Deep AI learning for responding to and engaging with a variety of consumption behaviors Intelligent search and personalized recommendations Engaging voice and conversation applications Churn prediction capabilities Actionable analytics Some caveats: Metadata can make or break a service. It’s the difference between, say, getting served recommendations for Ted Lasso vs. Killing Eve after a Fleabag binge. Not…


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