To accurately plan, buy and measure your advertising with confidence, TV data must reflect the true viewership habits of your target audiences. TiVo TV Data offers the most representative sample of linear viewership in the U.S. Coverage matters. Linear TV viewing is fragmented. It’s not just about broadcast versus cable programming. It’s about where you live, which cable provider you subscribe to, and how you consume content. Unlike other sources, TiVo TV data collection is not limited to a single cable provider, TV manufacturer or geographic region. Our proprietary software powers digital set-top boxes that passively capture return- path data across a comprehensive mix of cable providers and anonymized households spanning the U.S. and population tiers. TiVo passively collects data at the household level for every connected TV – not just the primary screen. We include the TV in the bedroom, kitchen and even the basement for a full picture…