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Data and Advertising


Viant Technology Inc., a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®, integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. “We continue to focus on expanding our Linear TV and Connected TV portfolio of partners to provide marketers and their agencies with the best inventory, targeting and measurement options,” said Jon Schulz, Chief Marketing Officer, Viant.“The successful integration of TiVo’s TV viewership data feed into our Adelphic software offers our advertisers the diversity, flexibility, and real-time analysis needed to support their omnichannel campaigns at the household level.” According to a recent report from eMarketer, among US TV-watching adults, daily time spent with TV increased by a robust 9.2% in 2020. Thanks to this boost, TV…


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