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Data and Advertising

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Gabriel Cosgrave, Xperi’s General Manager in EMEA, recently sat down with Thomas Helbo, COO of JT Group, at the Connected TV World Summit in London to talk about our TiVo-branded entertainment discovery solutions. Read on for their four guidelines for building your next-gen entertainment and watching experience: #1: “Powered By” > “Controlled By” When evaluating partnerships, not all platforms and components are equal, especially regarding control over your services and data. At TiVo, we work with OEMs and operators to be a true partner for road-mapping and maximising your data benefits and brand prominence. #2: Personalisation is Paramount To make your service truly relevant to your customers, you’ll need advanced personalisation technologies like speech recognition, biometric sensing and deep metadata. At TiVo, our voice-based personalisation is conversational rather than instructional, and our biometrics go beyond the camera into neuromorphic sensors and privacy-by-design as a core principle. #3: Your Business Model…