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Content Discovery

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By: Jenny Gomez & Tik Patel Given the overwhelming options viewers have when choosing what to watch, it was only a matter of time before tech giants started offering entertainment discovery tools. At TiVo, we’ve been developing our personalized search and recommendations platform for several years, and we believe there’s room in this space for multiple players with diverse options catering to industry needs. Amazon recently released their personalization toolkit: Amazon Personalize, the AWS (Amazon Web Services) API-activated, eCommerce-focused product, operates via algorithmic data processes. We wonder, as reThink does, do AWS customers want a master personalization algorithm? Will it ultimately improve the viewer experience? Is the product flexible enough to meet their needs? Google has also been dabbling in cloud-based discovery services with an AI-powered product similar to Amazon Personalize that allows customers to upload data sets for training models. The use of Google data here is of interest,…