The NCAA March Madness Playoffs consistently captivate sports fans, and this year’s tournament raised the bar even higher, delivering exciting games and impressive viewership results. With intense competition and thrilling games, fans were glued to their screens, and our latest case study reveals how a TiVo Xtend CTV and IPG campaign played a pivotal role in amplifying the excitement and engagement. A Closer Look at the Numbers This year’s NCAA March Madness Playoffs showed a remarkable 3% year-over-year increase in viewership. This growth is not just a reflection of the ongoing popularity of college basketball, but also a testament to the effectiveness of targeted marketing strategies. In addition to the viewership increase, the campaign achieved a staggering 108% incremental reach. This means that TiVo Xtend CTV and IPG strategies not only expanded the reach, but also successfully engaged entirely new audiences who might not have otherwise tuned into the tournament.…