Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, the cross-platform advertising company, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a clearer view of not only where their ads were delivered, but how they influenced the audiences who saw them. TiVo Ads delivers full-funnel campaigns, meeting viewers on the biggest screen in the home through high-impact TV home screen advertising. Brands can then extend their reach through a range of formats, including CTV in-stream video, display, mobile, tablet and audio — all powered by TiVo’s first-party audience data. By adding Happydemics’ independent human feedback layer, TiVo Ads can provide clients with a consistent view of how these different touchpoints are contributing to brand growth. This complements traditional delivery and performance metrics with insight gathered directly from…