By Maria Mendoza, VP, Pay TV Sales, TiVo Consumers today have more ways to watch video than ever before. Streaming services continue to multiply, free and ad-supported options are expanding, and content is available across an unprecedented number of platforms and devices. Despite all of this choice, one challenge persists: finding something to watch. According to TiVo’s latest Video Trends Report, the average household returned to using more than 10 video services in Q4 2025 after a brief decline the previous year, while daily viewing exceeded five hours per day for the first time since 2021. On the surface, these trends point to a healthy and highly engaged entertainment ecosystem. But beneath the growth lies a different reality: consumers are not struggling with a lack of content, but an abundance of it. As the entertainment landscape evolves, the next phase of television will be defined not by scale alone, but…