In the dynamic landscape of advertising, one trend stands out: ad tolerance among consumers is evolving, especially in higher-income households. According to our latest findings, a remarkable 54.1% of households earning more than $100k now either tolerate or favor ads—a substantial increase of nearly 39% compared to last year. Discovery Key Insights: Ad Tolerance by Income: Our detailed chart reveals the shifting attitudes towards advertising, highlighting significant increases in ad acceptance among affluent households. QR Codes: Leading Interactive Ads: QR codes remain a dominant force in interactive advertising, recognized by 2% of consumers. Particularly notable is their effective use, with 35.4% of viewers acknowledging their presence during TV commercials. Explore comprehensive analysis that goes beyond statistics, providing invaluable insights into: Consumer Behavior Shifts: Understand how and why consumers’ perceptions of ads are changing. Interactive Ad Effectiveness: Explore the impact of QR codes and other interactive formats on consumer engagement. Future…