For years, the entertainment industry competed on content. Who has the biggest library? The most exclusive originals? The must-see live event? The strongest bundle? Those things still matter. But in a fragmented entertainment landscape, having great content is no longer enough to guarantee a lasting relationship with viewers. Consumers move freely between streaming services, live TV, sports, FAST channels, social media and other digital experiences. They’re continually deciding which platforms deserve their time and attention, based on their own unique likes and dislikes. That changes the competitive equation — a subscription doesn’t guarantee loyalty. Successful platforms need more than someone’s favorite TV show to win. They need audiences to continue to use them, explore them, and return there first when they’re looking for something new. In other words, engagement has become a competitive advantage. A Subscription Doesn’t Guarantee Attention Getting someone through the door is only the beginning. A viewer…