TiVo Ads, a leader in advanced TV data and advertising solutions, today announced a new partnership with OpenGlass, the first SSP built for advanced CTV advertising, to make premium TV homescreen advertising inventory programmatically available at scale in the U.S. Traditionally, the TV homescreen has operated as a closed environment, making it difficult for buyers to access inventory at scale across multiple platforms. Through this partnership, TiVo Ads and OpenGlass are creating new opportunities for advertisers to activate during one of the most valuable moments in the viewing journey: when consumers first turn on their TVs and decide what to watch. The new offering gives brands programmatic access to TiVo’s homescreen inventory across a U.S. footprint of millions of households, powered by TiVo’s pay TV operator partnerships and front-of-screen presence. Advertisers can benefit from premium visibility at the point of discovery while reaching incremental audiences that may otherwise be missed through…