Pay TV has been a staple of UK home entertainment for decades. To this day, many households choose a pay TV service to gain access to a vast array of programs and films, surpassing what is available through national broadcast networks – the most common reason for investing, according to TiVo’s latest UK Video Trends Report (VTR). Of those that choose pay TV, the average monthly spend is £55.59, including internet services. And some things don’t change: Sky still dominates the UK landscape, holding over half of UK pay TV market share. But despite pay TV businesses spending years building strongholds in the UK, it’s no secret that many consumers have jumped ship in favour of more ‘modern’ offerings, such as simply streaming on a smart TV. According to the data, more than a fifth of UK pay TV households plan to ditch their subscription in the next six months.…