Sports fans have never had more ways to watch. Fans can choose from live broadcasts, streaming exclusives, regional sports networks, FAST channels, condensed games, replays, highlights and behind-the-scenes content spanning nearly every league and competition in the world. But despite this abundance, one challenge continues to frustrate viewers: finding exactly what they want to watch. TiVo’s latest Video Trends Report found that households now use an average of more than 10 video services. For sports fans, that challenge is even greater — only 62.8% of respondents can watch all the games or events for their favorite sport with the sources they currently have. The problem isn’t a lack of content. Like other streaming experiences, the bigger issue is that many sports discovery experiences still reflect the way television has traditionally been organized instead of how sports fans think. As sports rights become increasingly fragmented and viewing habits continue to evolve,…
By TiVo
