The way UK audiences watch video has reached a tipping point. Viewers are blending platforms, mixing broadcast with streaming and rewriting what “watching TV” means. In this environment, loyalty is fragile, attention is fragmented and agility is everything. The challenge for providers is clear: adapt to how audiences actually watch — or risk losing them to competitors who already have. TiVo’s Q2 2025 Video Trends Report: United Kingdom captures this transformation in motion, revealing how UK viewers are redefining the broadcast experience, reshaping value expectations and creating fresh opportunities across every screen. Streaming and ad-supported models gain momentum Viewers signal they’ll trade a few ads for affordability, proving that cost-conscious doesn’t mean ad-averse. More than half of UK respondents now use free ad-supported video on demand (AVOD) and free ad-supported streaming TV (FAST) services — a 10% jump year over year. At the same time, nearly half of subscription video…