For platforms delivering video experiences, personalization needs to be a constantly evolving feature. If a platform is not continually tweaking and optimizing, they’re losing out to others who are. Yet too many platforms do settle for ‘good enough’ solutions with limited flexibility for personalization, search, and recommendations. In the coming weeks we’ll explore the pitfalls of this approach, delve deeper into the complexities of personalization overall, and discuss the paths to effective personalization today. Forget “set it and forget it” Building effective personalization, search, and recommendation systems for television services may initially seem straightforward. Indeed, many platforms offer basic, easy-to-implement solutions that appear appealing at first glance. However, the temptation to deploy a one-size-fits-all approach overlooks the diverse and unique needs of different businesses and their audiences. The fact is you can’t create individualized experiences with generalized solutions. True personalization demands constant refinement and flexibility, as user preferences and viewing…