UK viewers are spending more time and money on video, but getting to something they want to watch isn’t necessarily getting easier. More services, apps and content are competing for attention, while viewing is spreading across platforms, screens and environments.  Ad-supported viewing is now a significant part of the streaming mix, and the way audiences use the TV itself continues to change. The Q2 2026 TiVo Video Trends Report: United Kingdom looks at the behaviours behind these shifts and how they are reshaping discovery, audience engagement and advertising opportunities across the UK video market. More Time And Money Are Going Into Video UK audiences continue to put significant time and money into video. Respondents now spend an average of £82.38 per month, an 11% increase from £73.99 in 2025, while daily video consumption has reached an average of 4.62 hours, compared with 4.5 hours last year. That appetite remains strong…