The TiVo Q4 2024 Video Trends Report reveals shifts in viewer behavior, presenting both challenges and new opportunities for entertainment providers. Understanding and responding to these video trends is key to thriving in an ever-changing industry driven by technological advancements, evolving business models and content innovation. Here are some key takeaways: Embracing the era of streamlined spending Consumers are simplifying their entertainment spending, prioritizing value over quantity. According to the report, the average number of services used decreased from 11.1 in Q4 2023 to 9.9 in Q4 2024. Rather than chasing an abundance of options, viewers are curating their evideo experiences. Entertainment providers can capitalize on this trend toward “just right” service consumption by delivering high-value content and personalized recommendations. Curated packages that cater to specific interests and demographics help streamline the decision-making process for more intentional viewers, so they don’t have to subscribe to multiple services. The average monthly…