TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit in London Colin Dixon, founder and chief analyst at nScreenMedia, lead a panel of experts featuring Gabriel Cosgrave from TiVo, Teresa Lopez from WhaleTV, and Sally Nelson from Roku to look at how they are transforming the TV experience. Here’s our three key takeaways from the session: 1. The Growing Importance of TV Operating Systems The US television market, valued at $227 billion in 2024, is rapidly shifting towards TV OS platforms which are now generating substantial revenue from their TV OS businesses. With other global markets starting to the see the same shift we believe this further hightlighs the pivotal role TV operating systems will play in the future of television, driving both content delivery and monetisation. 2. Enhancing User Experience…