By Stéphan Côté, Senior Director, Sales – Head of TiVo Canada & OEM/ODM Business Canada’s TV market is unique in many regards. Geography, cultural nuance and regulation all combine to create a media landscape that looks different from other entertainment markets, like its neighbor to the south. For Pay TV providers looking to shape their place in the Canadian market, success depends on recognizing and adapting to these distinctions. Canada has a TV-centric culture that is rooted in the realities of Canadian life. While streaming continues to take hold of video consumption in the broader market, 62% of Canadians still subscribe to traditional paid TV subscriptions1 and despite rising costs North American consumers continue to spend an average of $211.83 a month on Pay TV video2 – unlocking opportunity for these providers to make headway. And while Canadian consumers may trail the US in adopting new trends like FAST channels, that lag…