HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms     New York, New York, September 11, 2025 – Today HyphaMetrics (Hypha), a next-generation Data-as-a-Service company transforming how media consumption is measured, announced the addition of TiVo’s comprehensive and industry-leading schedule metadata to the UNIeVista(™) panel viewing data. The UNIeVista measurement system tracks every single media exposure in the home—from linear TV and streaming to gaming and user-generated content, on every screen down to the individual.  HyphaMetrics provides comprehensive reporting that can be easily integrated by players across the industry, offering accessible, interoperable viewership data to serve as the foundation of new measurement systems. By integrating TiVo’s expansive schedule metadata and familiar program taxonomies into UNIeVISTA, the partnership sets a new standard for how media consumption can be understood, valued, and optimized across platforms.  “We’re thrilled to partner with TiVo…