By Craig Chinn, Senior Vice President of Advertising Sales, Americas at TiVo Attending CES is always a valuable experience. This year, it was more than just an opportunity to immerse myself in innovation—it was a chance to define TiVo’s role in shaping the future of media and entertainment. Reflecting on a week of inspiration, I’m excited to share key takeaways and their impact on our future direction.    Reimagining Content Discovery with Home Page Hero Ads  One of the standout highlights was showcasing TiVo’s Home Page Hero ads. These aren’t your average TV ads; they’re designed to feel like an organic part of the viewing experience. Seamlessly integrated into the content discovery process, these ads guide viewers through their journey, helping them discover new shows, films, and genres.   Home Page Hero ads are one of the first things a viewer sees when they switch on the TV. These ads guide viewers…