Without sounding dramatic, we’re entering a new era of content viewing in the UK. As the TV landscape matures—playing catch up with the U.S.— new content providers are entering the streaming world and we’re seeing a continued rise in content consumption. For UK consumers, the average number of video services (e.g., Netflix, Freevee, Sky) used is now 6.5, with an average spend of £74.83 on entertainment bills. And as the cost of living continues to spiral upwards across the nation, it’s perhaps unsurprising that free content is increasingly popular. TiVo’s latest UK Video Trends Report highlights the growing affection for AVOD and FAST services as part of the entertainment mix— the majority of UK adults (55%) are open to watching ads if it enables free content access and a fair proportion (43%) are already using free, ad-supported content services. Naturally, this ad-tolerance presents appetising monetisation opportunities for businesses, but only…