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TiVo for Business

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It was great to reconnect with so many of our partners, clients, and industry peers at Advertising Week New York 2025. The conversations were bold, the energy was high, and one thing was clear — the convergence of content, commerce, and data continues to accelerate.   Below are a few key takeaways and reflections on where our industry is heading — and how TiVo is uniquely positioned to help shape what’s next.   AI Is Here — But It’s Still Human-Led No surprise: AI dominated the conversation. But the tone was pragmatic, not hype-driven. Panels explored two emerging approaches: efficiency-first AI (automation of manual tasks) and agentic AI (LLM-first systems that optimize creative, audience targeting, and campaign execution). The consensus? AI won’t replace marketers — it will amplify them. In other words, AI should take the keyboard, not the steering wheel. AI is already transforming how we plan, buy, and measure media — but the…