What do you think of when you hear “Generation Y”? Social Media comes to mind, technology, a slew of pop artists… however you look at it, Generation Y is associated with the New. In its 2013 Millennial Video Entertainment survey, however, TiVo found that regardless of how they are consuming video, Millennials’ – the name given to the people born between the early 1980s to the early 2000s, or ‘Generation Y’ – preferred traditional TV series as their content of choice over full length movies, live events or music videos. TiVo’s online survey of Millennials and other generations covered a broad swath of video activity that included what they were watching, how they were accessing the video content and whether their video consumption has increased or decreased in the past year. The purpose of the study was to understand the relationship between the kinds of content Millennials view and the…