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Trends and Research

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Today TiVo released a retooled version of its video trends report, which is now a biannual presentation of findings from consumer opinion surveys of 4,000+ viewers in the U.S. and Canada. The Video Trends Report: January 2019 explores preferences in pay-TV, à la carte bundling, SVOD and free OTT video services, including: How the average viewer interacts with various services Changes in the pay-TV subscriber base Viewer satisfaction with video content Sentiments regarding personalized recommendations Voice search usage Consumer feedback on key genres and content types Service Utilization Survey findings reveal the number of video services used by the average viewer has increased by 26 percent since 2017. Further: 30+ percent of respondents currently do not or never did use any major monthly OTT/SVOD service ~18 percent of respondents plan to cut the cord The average age of “cord-nevers” is 37.3; “cord-onlys” are significantly older (average age 52.8) 35 percent…