By Charles Dawes Since the start of 2020 and the rise of what has become a global health and economic crisis, many have turned to their screens for information and comfort. According to TVision, over-the-top viewing has already doubled.1 In the first three months of the year, Netflix added 2.3 million new subscribers in the U.S. and Canada, and 13.5 million internationally.2 During the same period, traditional broadcast viewing records were broken worldwide. In Spain, the average total TV audience was at its largest ever – just over 10.5 million viewers.3 In Italy, viewers spent nearly 6 hours a day in front of the TV screen – 1 hour 48 minutes more than last year.4 And in China, TV viewing reached 7 hours per day.5 Traditional TV-watching in the U.S. has also demonstrated growth, with a 12.6 percent increase in viewing time since last year and 8.3 million more viewers expected…