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The TiVo Q4 2020 Video Trends Report is out. The company’s biannual exploration of consumer opinion surveys from 4,500+ viewers in the U.S. and Canada covers the last quarter of the seemingly endless year of global pandemic that was 2020. Read on for key findings. Streaming Way Up Among Broadband-Only Subscribers While the number of streaming services per person among pay-TV subscribers remained steady from Q1 2020, among broadband-only subscribers, the number rose from 4.9 to 6.7, an increase of 35 percent. See page 3 of the report for related findings. Local Content is King In times of great uncertainty, local content is vital, as evidenced by the 83 percent of survey respondents indicating it was important; up 10 percent since 2019 and 12 percent YOY among broadband-only subscribers. See page 7 of the report for related findings. Free is Key Contrary to popular belief, most viewers don’t mind ads,…

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