Mind the Gap: TiVo Survey Illuminates Differences Between Longtime Pay-TV Loyalists and Fickle Newcomers In advance of TiVo’s participation in IBC, the company today released findings from its 2017 survey of pay-TV and over-the-top (OTT) service subscribers across the U.S., Europe and Latin America. The study explores the ever-evolving differences between loyal pay-TV customers and new subscribers. Notable survey findings include: Respondents watch an astonishing global average of 4.4 hours of video content each day. One in four “Newbies” (viewers subscribed  to pay-TV services for less than one year) are “extremely likely” to cord-cut or cord-shave in the next six months. 55 percent of pay-TV subscribers in the U.S. are “Longtime Loyalists,” who have had their pay-TV subscriptions for 4+ years; in Europe that number is 42 percent. In Latin America, “Longtime Loyalists” are a balanced mix of Baby Boomers and Millennials. 50 percent of all viewers believe for the amount…