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SAN JOSE, CA – June x, 2021—TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) (“Xperi”), today announced that it has entered into a licensing agreement with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, to access TiVo’s TV viewership data. TiVo’s data provides a foundational ingredient to Horizon’s data stack to support client investments, driving improved outcomes in cross-platform media planning, buying, digital retargeting, and measurement. Horizon Media is the leading media agency taking steps to integrate TiVo’s raw data into strategic client initiatives at both the content and commercial levels. As agencies are experiencing increased demand for data-informed solutions, this partnership helps Horizon support the delivery and measurement of advertising impressions to targeted audiences across platforms. TiVo’s TV viewership data provides Horizon with a representative sample of linear TV data to drive improved client outcomes…


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