TiVo Q4 2017 Video Trends Report: Consumer Behavior Across Pay-TV, PVOD, OTT, TVE, Streaming Devices and Content Discovery

 In Audience Research

TiVo released the 20th edition of its quarterly video trends report today, including insights across content discovery, pay-TV, over-the-top (OTT), TV network apps, streaming devices and smart home devices.

Based on a survey of more than 3,300 consumers, the Q4 2017 Online Video and Pay-TV Trends Report covers key quarter-over-quarter (q/q) and year-over-year (y/y) trends, including:

  • A breakdown of top channels desired by U.S. and Canadian respondents in à la carte pay-TV packages, along with historical trends regarding ideal pricing for the top 20 channels
  • Respondents’ sentiments about cross-catalog guides and content discovery
  • Viewership data on social media networks streaming high-profile sporting events

Additionally, the report covers topics such as:

  • The most popular smart speakers, and how respondents use them
  • Respondents’ preferred devices for and opinions on efficacy of voice search
  • The viewing habits of respondents who stream sporting events

Smart Speakers

In Q4 2017, almost 22 percent of respondents indicated they owned a smart speaker, which was an increase of just under 7 percent q/q. The respondents using either Amazon’s Echo or Dot was 57 percent, compared to the 35.5 percent of respondents indicating they used Google Home.

Q4 2017 Video Trends Report: Smart Speakers

And, according to survey responses, the top uses of smart speakers is:

  • Playing music
  • Asking general knowledge or trivia questions
  • Setting timers/reminders
  • Streaming and watching video content on a TV

See pages 28-30 for related findings.

Voice Search on Streaming Devices

Survey respondents indicated they were using voice functionality on their voice-enabled devices, and they engaged most with Apple TV and the TiVo BOLT VOX™. We believe the number of users taking advantage of voice search will grow dramatically as consumers upgrade to new voice-enabled streaming devices.

Q4 2017 Video Trends Report: Searches on Voice-Enabled Devices

See page 39 for related findings.

For more stats, insights and analytical commentary based on the latest survey findings, download TiVo’s Q4 2017 Video Trends Report now.

© 2018 TiVo Corporation. All Rights Reserved. TiVo and the TiVo logo are registered trademarks of TiVo Corporation and its subsidiaries worldwide.

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