Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, the cross-platform advertising company, to become its brand lift measurement partner across Europe.
The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a clearer view of not only where their ads were delivered, but how they influenced the audiences who saw them.
TiVo Ads delivers full-funnel campaigns, meeting viewers on the biggest screen in the home through high-impact TV home screen advertising. Brands can then extend their reach through a range of formats, including CTV in-stream video, display, mobile, tablet and audio — all powered by TiVo’s first-party audience data.
By adding Happydemics’ independent human feedback layer, TiVo Ads can provide clients with a consistent view of how these different touchpoints are contributing to brand growth. This complements traditional delivery and performance metrics with insight gathered directly from real audiences.
“At Happydemics, we believe that understanding real human response is fundamental to measuring what truly drives brand growth,” said Virginie Chesnais, CMO at Happydemics. “By partnering with TiVo Ads, we’re making people-first brand measurement a core part of how advertisers evaluate and improve ad performance, by giving them in real time what they need to make the right decisions, as the campaign unfolds.”
Happydemics measures the incremental impact of advertising by comparing responses from people who state they recalled seeing an ad with those from a statistically similar control audience. Its In-Flight solution captures and reports this feedback while campaigns are still running, showing where advertising is driving the strongest response across different brand metrics, audiences, channels and creative executions.
This means brands do not have to wait until a campaign has ended to understand its impact. Advertisers and agencies can identify what is resonating, refine creative, adjust the channel mix or redirect investment while budgets are still active. The findings can also inform future media strategies and provide independent evidence of the value delivered by brand investment.
“Advertisers are facing increasing pressure to prove the real-world impact of their media investments, so being able to provide fast and independent measurement on brand outcomes has never been more critical,” said Chris Kleinschmidt, vice president of EMEA advertising sales at TiVo Ads. “Our relationship with Happydemics strengthens TiVo Ads’ commitment to delivering a truly full-funnel, outcomes-led proposition, combining premium advertising experiences with robust, unbiased insights that go beyond traditional metrics.
“By combining the two, we’re empowering advertisers with the clarity and confidence they need to understand what’s working, optimise in-flight, and ultimately drive better business outcomes,” Chris continued.
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