The Connected TV World Summit returned to Kings Place, London, bringing together broadcasters, platform providers and industry leaders to discuss how digital broadcasting is evolving amid consolidation, shifting viewer behavior and intensifying competition for attention.
As a sponsor of the event, TiVo debuted the refreshed TiVo Has It campaign look and feel, with a high‑impact takeover of the venue stairs and main mezzanine wall setting the tone for two days of debate focused on discoverability and relevance in connected TV.
Next Steps in Digital Broadcasting
Moderated by Victoria Davies, Managing Director at Accelerate Consulting, the panel brought together voices from public service broadcasting, commercial media and platform technology, including Geir Skaaden (TiVo), Nicole Agudo Berbel (Seven.One Entertainment Group), Inga Alika (Latvian Public Service Media), Mike Newman (ITV) and Fredrik Af Malmborg (DubHub).
Together, the panel explored how broadcasters can remain visible and relevant in an environment increasingly shaped by aggregation and changing discovery habits.
Prominence and the homepage as the new battleground
One of the clearest takeaways was that discoverability is no longer accidental. As audiences gravitate towards fewer services, the connected TV homepage has emerged as one of the most influential surfaces in the viewing journey.
Drawing on TiVo’s experience operating at scale across multiple European markets, Geir Skaaden emphasized the importance of intentional prominence:
“In all markets, users want local content and there is a real affinity for it. But as services consolidate, the challenge is how local broadcasters maintain prominence and make relevant content easy to find for each individual viewer.”
The homepage has evolved beyond navigation into a space where editorial curation, promotion and commercial messaging intersect, shaping what viewers see first.
As Skaaden added:
“We see the homepage as a real opportunity to work with local broadcasters, helping their content become more prominent in an environment where large global players are aggressively pulling in attention.”
The Home Page ad unit: from visibility to value
The discussion also highlighted the growing commercial role of prominence as hybrid business models become the norm. Homepage ad units are increasingly premium placements that support both discovery and monetization – surfacing content, reinforcing local and public service programming, and delivering high‑impact, contextually relevant advertising without interrupting playback.
Collaboration over isolation
Across markets, collaboration emerged as an essential theme. Inga Alika stressed the importance of strengthening individual propositions before aggregation:
“There is huge potential for local commercial and public broadcasters to unite forces in a super‑aggregated app for local content – but first, we need to build strong individual propositions.”
Meanwhile, Mike Newman pointed to the UK market as an example of broadcasters working together:
“Initiatives like Freely are ultimately driven by discoverability and prominence. They’re about ensuring public service content remains visible and accessible wherever audiences choose to watch.”
What comes next
As the summit made clear, digital broadcasting is entering a more mature and competitive phase. With the homepage firmly established as a focal point for discovery, promotion and monetisation, TiVo continues to work with broadcasters and platform partners to ensure that great content doesn’t just exist — it gets seen.
Watch the recording here:
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