HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms
New York, New York, September 11, 2025 – Today HyphaMetrics (Hypha), a next-generation Data-as-a-Service company transforming how media consumption is measured, announced the addition of TiVo’s comprehensive and industry-leading schedule metadata to the UNIeVista(™) panel viewing data. The UNIeVista measurement system tracks every single media exposure in the home—from linear TV and streaming to gaming and user-generated content, on every screen down to the individual.
HyphaMetrics provides comprehensive reporting that can be easily integrated by players across the industry, offering accessible, interoperable viewership data to serve as the foundation of new measurement systems. By integrating TiVo’s expansive schedule metadata and familiar program taxonomies into UNIeVISTA, the partnership sets a new standard for how media consumption can be understood, valued, and optimized across platforms.
“We’re thrilled to partner with TiVo on this milestone step towards a connected future for the entire media ecosystem,” said Joanna Drews, Co-Founder and CEO of HyphaMetrics. “Hypha is focused on establishing consistent data standards, offering all media ecosystem participants access to reliable, person-level insights. TiVo’s leadership in this effort is helping to democratize media measurement—and is an important step towards building a marketplace that truly reflects the diversity and nuance of modern media viewing behavior.”
“HyphaMetrics is an instrumental player in the industry effort to deliver effective cross-platform measurement solutions,” said Fariba Zamaniyan, Vice President of Global Data Monetization at TiVo. “By combining our robust schedule and video metadata with HyphaMetric’s UNIeVista measurement system, we can offer precision and efficiency that comes with the interoperability of our taxonomies across the ecosystem. We’re excited to combine forces to realize our shared vision for the future of the connected media landscape that will continue to unlock standardization through innovation.”
About HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms.
For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.
Media Contact – TiVo
thomas.huntington@xperi.com
Media Contact – HyphaMetrics
Press@HyphaMetrics.com
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