The Goldbach Xchange – Future of TV event on November 14 in Munich, Germany was a resounding success! We were thrilled to be part of such an inspiring gathering of industry leaders and innovators.
Chris Kleinschmidt, VP Connected Advertising Sales captivated the audience with a deep dive into the evolving landscape of Connected TV (CTV) identity during the panel CTV Identity: from Crisis to Confidence. Chris discussed strategies to enhance data transparency and address the identity crisis in CTV emphasising the need for the CTV industry to adopt a unified cross device measurement solution and how leveraging cutting-edge technologies can boost cross-channel strategies and campaign effectiveness.
“The CTV industry stands at a crossroads. To unlock its full potential, we should adopt measurement solutions similar to those in linear TV. However, the resistance from walled gardens, which prefer to leverage their own first-party data, continues to hinder the establishment of an industry-wide standard. This unified approach is essential for driving value for both advertisers and consumers.” Chris Kleinschmidt, VP Advertising Sales CTV at TiVo.
Throughout the event, attendees had ample opportunities to connect with peers and industry experts, forging valuable relationships. The panels and presentations provided deep insights into the future of TV, covering a variety of topics beyond CTV identity. These included advancements in programmatic advertising, the impact of artificial intelligence on content personalisation, and the future of audience measurement. These sessions offered attendees a comprehensive view of the evolving TV landscape and the innovative solutions shaping its future.
We can’t wait to continue these conversations and see you at future events!
Get in touch with us to learn more: getconnected.emea@tivo.com
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